Art Work Online

Art Work Online

The intuitions derived from the survey presented below are primarily intended to be anecdotal indications of popular and culture-specific feelings. It would be absurd to consider the interviewer's limited responses, received by fewer than 1,000 respondents, as an indisputable truth, given the almost incomprehensibly diverse and powerful practices of the art world.

Respondent's preferences refer to more general considerations. The survey raises questions to reflect on the future design of online art sales in various media:

"The proportion of online shoppers has declined last year and the growth of online art sales has been reduced for the second year in a row, according to a new report." The results could worry the artists. Those who live in the online art sector, even though the online art market has continued to grow.

The survey also showed that mobile phone purchases continue to rise and gain market share. Social networks remain an important means of finding new arts. "The future of the online marketplace is guaranteed, even if the form remains a mystery," writes Robert Read, head of the arts and consumer of Hiscox, the insurance company behind the report. "Art purchases are always extremely rewarding and exciting (and sometimes frustrating), and the continued impact of social media, including Instagram, is contributing to market growth."
Change sales | The findings of the report, which also assess the impact of cryptocurrencies and computer crimes, are based on the responses of 831 art buyers surveyed through the Art Tactic customer mailing list. About 43% of art buyers who shop online in the last 12 months, compared to 49% the previous year. The slowdown was particularly marked among those under 35 years of age. Only 36% of this group bought online art in the last 12 months, compared to 44% the previous year. According to the report, this suggests that the art market "is struggling to turn undecided shoppers, as well as occasional online shoppers, into loyal customers." Hiscox points out that while the online art market grew between 20 and 25 percent between 2013 and 2015, the last 24 months have shown signs of slowing ", maybe then the sector is struggling to expand and develop its base of online customers. " The market growth rate has been reduced to 15% in 2016 and to 12% in 2017.

Access to art | 63% of respondents said that Instagram, with 800 million active users per month in January 2018 and expected to have 1,000 million active users by the end of 2018, was their preferred platform. for art research. According to the results of the survey, the three categories most followed on Instagram are "museums", "artists" and "galleries". Tate's Instagram account has 2 million followers. 90% of new art buyers said that price transparency was a key attribute in choosing what online art sales to buy, making it a potential barrier to increased sales.
Threats | The report also reveals that more than half of the sales platforms surveyed have been the target of cyber attacks over the last 12 months. About 15% said an attack was successful. Just over 40% of online art buyers are concerned or very concerned about cybercrime when buying art online, and 82% said they are more likely to buy online. forms they already knew because of: fear of cyber-crimes. The results suggest that cybercriminals may be aware of this, perhaps considering the art market as an easy target. "Professional Arts


The light is the message


Discussions refer to art sales for paintings, prints or generally smaller compositions traditionally defined. Similar to the structure of the most popular promotional tool implemented, Instagram with its series of panels, a "view of the gallery" suits him perfectly.

Here, we can say that every step of the process has been influenced. From concept, from creation to delivery to the end customer, all parties necessarily or openly explain the promotional restrictions inherent in such means. The meaning of an artist who benefits from the use of "gallery" sales channels can coordinate his efforts. However, individually, it is measured positive or negative at the end, in order to get the best result. when your work is seen through this type of platform.

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